It’s A New Dawn


Inspired by the iconic Silver Dawn of the 1950’s, this magnificent machine provides the perfect blend of sophistication and true freedom. The exterior exudes understated class, with a flawless, hand-polished finish that gives it a marble-smooth sheen. Beneath the hood lies a 6.6 liter V12 twin-turbo engine, offering seemingly infinite reserves of power and exhilarating torque. With such a purposeful presence, Dawn Black Badge inspires you to lower the roof and feel more connected to your environment.

Dawn revels when darkness descends. A flash of light reveals a daring glint of darkened chrome and textured paintwork that takes shades of black to new depths. It is striking and seductive when still. It is lithe and almost liquid in motion. 21” carbon fibre wheels catch the eye. By day, the roof glides down with the rising of the sun, revealing a striking deck. This is an experience to be shared. A true four-seater, the indulgent cabin is designed to protect passengers from wind, leaving them free to enjoy a heightened sensory experience. As the light fades and the roof slides up, powerful LED headlights guide you into the night.


Unlock your vehicle with the unmatched convenience of the Comfort Entry System; when Dawn senses the key in your pocket, it unlocks at the touch of the handle. Then, allow Active Cruise Control to take over as it uses a radar sensor to scan the road ahead for vehicles, adjusting the cruising speed accordingly. In lower light, Adaptive Headlights adjust to the ever-changing road conditions, while a grille-mounted infrared night vision camera detects potential hazards up to 300 meters ahead. Throughout your journey, The Spirit of Ecstasy controller lets you manage everything from your planner to your address book, with just a swipe of your finger.

Sleek side windows create a private, intimate atmosphere – hinting at the welcoming sanctuary within. Piano Black veneer encases the interior throughout; the dramatic effect surrounds you with an echo of darkness. Darts of color come courtesy of Mandarin Orange that only accentuate the darkness further. Meticulous suspension and steering refinements bond the driver with the motor car, and the motor car with the road. Performance is perfected. Power is amplified. Dawn Black Badge answers to your every touch, wherever you dare to drive.


0-60: 4.8 SEC