LOTUS EMIRA: THE MOST ACCOMPLISHED LOTUS EVER MADE

The Lotus story continues with a new icon: Emira. A car that doesn’t just turn heads but turns conventional thinking on its head, with its exotic supercar looks, everyday usability and enhanced comfort combined with class leading Lotus driving dynamics.

Efficient aerodynamics have been at the heart of every Lotus since the very beginning. Emira is no exception. Intelligent engineering means it is the only car in its class to generate significant downforce, generating outstanding performance and exceptional grip at all speeds.

Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology.Matt Windle, Managing Director, Lotus Cars commented: “The Emira is a game-changer for Lotus. It stands as a beacon of everything we have achieved to date in the transformation of the business, the embodiment of our progress. It is a highly significant milestone on our path to becoming a truly global performance car brand.”The Emira has been developed on a new lightweight bonded aluminium chassis, technology pioneered by Lotus and which remains an intrinsic part of the company’s sports car DNA. That innovative vehicle architecture is wrapped with a bold and sculpted design using cues clearly developed from the Evija.

First customer cars will start tobe delivered around the world from next spring. Powering the Emira will be a choice of two petrol engines, both globally respected for their performance characteristics. Atlaunch, the first cars will be available as limited-production ‘First Edition’ models powered by the much-loved and Lotus-honed 3.5-litre V6.

 

Matt Windle added: “The Lotus Emira is the most accomplished Lotus road car ever to roll through the Hethel factory gates. Beautifully proportioned with a stunning design inspired by the Evija all-electric hypercar, it’s the perfect package. The Emira is a junior supercar with all the thrills and head-turning characteristics found in the greatest Lotus cars, but at the same time is an everyday sports car that’s high on comfort and functionality, packed with the latest technology demanded by the discerning driver.”