“Black was the colour of the very first Porsche Design product, the Chronograph I. That’s why we’ve chosen it for our limited-edition model.” – Roland Heiler


Porsche is celebrating 50 years of Porsche Design with an exclusive 911 named in honour of the milestone. This version, limited to 750 vehicles, has many features and details that pay homage to the iconic designs of Ferdinand Alexander (F.A.) Porsche.

The 911 Porsche Design 50th Anniversary Edition comes in Black or, optionally, in Jet Black Metallic. A clear reference to Porsche Design: “Black was the colour of the very first Porsche Design product, the Chronograph I. That’s why we’ve chosen it for our limited-edition model. Using Platinum as an accent colour elevates the Black paintwork in the same way chrome details used to,” says Roland Heiler, Managing Director and Chief Designer at Design Studio F.A. Porsche.

The Targa bar is painted in Platinum (satin finish). The ‘Porsche Design’ decorative film on the doors also comes in this contrasting colour. The limited-edition model has the same wheels as the 911 Turbo S: 20 inches at the front and 21 inches at the rear. The rims are also painted in Platinum (satin finish), and the hub covers have coloured Porsche crests. The brake callipers are painted in Black (high-gloss), as are the main features of the standard Sport Design package. The special edition also features an exclusive ‘Porsche Design 50th Anniversary Edition’ badge on the slats of the rear lid grille. While the ‘911’ logo on the rear apron is Black.

The Chronograph 1 – 911 Porsche Design 50th Anniversary Edition As the first completely matt black wristwatch with a stopwatch function, the Chronograph I revolutionised the world of watches in 1972. With its black dial, red second hand, luminescent hour markers and antireflective glass for optimal readability, F.A. Porsche modelled the watch on the low-reflection cockpit of a racing car.

As part of its anniversary, Porsche Design is relaunching this special piece of contemporary history. Buyers of the limited-edition car can purchase an equally exclusive timepiece to match.

The limited edition number is engraved on the back of the case, inextricably linking the watch and the sports car.

The watch is powered by the COSC-certified Porsche Design movement 01.240, which has a flyback mechanism that allows stopping, zeroing and starting of successive time intervals in a single action. A red flyback logo features on the dial.

For all Porsche and watch fans there is also the Chronograph 1 1972 Limited Edition with a historical logo and lettering. This edition of the original, limited to 500 timepieces, has no visual parallels to the new special edition car and is available in the usual way from Porsche Design.