Precept: a rule intended to inform behavior or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them. Precept: a vision of the brand’s future direction and a clear expression of intent. Precept exhibits the execution of new, more sustainable interior materials, the continued development of the digital user interface and the essence of Polestar design.The name “Precept” was chosen to emphasize the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance.
“PRECEPT IS A DECLARATION, A VISION OF WHAT POLESTAR STANDS FOR AND WHAT MAKES THE BRAND RELEVANT,” comments Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimize our environmental impact. Minimalistic athleticism, the sculpted form of the Polestar Polestar’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency.”
A 3.1-meter wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear.
Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings; another aerodynamic feature and a nod to light-weight design.
Maximilian Missoni, head of Design at Polestar, says: “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.”
To read more about the Precept visit polestar.com