THE MOST TECH-FORWARD 7-SERIES EVER: 2023 BMW 7 SERIES

The new BMW 7 Series incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, highlight the progressive character of the luxury sedan. In addition to the enhanced level of comfort and the unique in-car entertainment system, the Executive Lounge option for the rear with optimised reclining seat position and new BMW Individual Merino leather/ cashmere wool interior trim takes a pioneering route to maximising wellbeing inside the car. 45 years on from the debut of the BMW 7 Series, the seventh model generation takes to the stage as the most advanced and innovative vehicle in the luxury segment. At the same time, the new edition captures the imagination with an overall design coherence unmatched by any rival. The BMW 7 Series is therefore once again a symbol of the BMW Group’s innovative strength.

The new BMW 7 Series now offers a choice of combustion engines, plug-in hybrid systems and all-electric drive for the first time ever. The degree of diversity in the drive system portfolio is based on a newly developed flexible vehicle architecture and is an expression of a global model strategy for the new edition of the BMW 7 Series.

The generation change at the pinnacle of BMW’s model range is wrapped up in a new definition of luxury that focuses on the individual and their personal attitudes,

needs and emotions. In addition to presence, elegance and exclusive premium quality, there is an array of innovations that directly enhance the user experience, and connectivity.