Build, Grow, and Flow

WHETHER YOU’RE A NOVICE OR EXPERT YOGI, YOU WILL BE ABLE TO UNWIND AND FIND PEACE WITH THE NEW ONLINE, DIRECT-TO-CONSUMER YOGA PLATFORM: MIMI YOGA

Paris-born Miami-based Miriam “Mimi” Ghandour is a certified yoga teacher, lifestyle influencer, and mother of two. She was raised in Saudi Arabia and lived there until the birth of her first child, who was born with special needs. To seek out the best care for her, Mimi decided to move to Miami and it was here that she sought out yoga to ease her sudden extreme anxiety that followed the birth of her child. Through yoga, Mimi was able to make many positive changes to her life and ease loads of stress. She became a certified instructor and one of Miami’s most-sought-after yoga teachers.

“I’ve always dreamed of creating a global community so that I can share how yoga both changed and transformed my life. Yoga taught me how to embrace the good in life – it improved my patience, taught me self-love, and connected me with a global community of people that are now my family,” says Mimi. “Together, we will Build, Grow, and Flow.”

Mimi has created her own yoga platform to help others discover the benefits of yoga too. Mimi Yoga caters to all levels with an emphasis on new and first-time yogis. The easy-to-navigate, beautiful platform features an expansive 100+ hour content library, separated by “Build,” “Grow,” and “Flow.” This is Mimi’s methodology and allows you to start off slow by learning how to master certain postures and poses in “Build.” Then you can start to “Grow,” with focused movements designed to grow your practice so you can flow with confidence. Lastly, you have the option to “Flow.” In these 50+ minute videos, you are able to follow a full class that brings together all aspects of your practice.

Other features included in Mimi Yoga are a special Chanting section, weekly live-classes, and “Off the Mat” videos, which offer a personal look into Mimi’s life as she discusses beauty, fashion, provides advice, and other topics. The Chanting section presents different chants and mantras sung by Mimi with her harmonium. Through call-and-response style videos with singalong text, you can learn the meaning behind these melodies and mantras that help to “protect the mind.”

The platform debuted on July 13th and prior to that, had received 2,500+ pre-registers across 35 countries! As Mimi herself is fond of saying, “Mimi Yoga is a global community for the willing – all you have to do is show up.” The subscription is $10/month or you can pay $75 in full for an annual subscription.

mimiyoga.com | @mimilicious_mia