THE GOODTIME HOTEL— THE FIRST COLLABORATIVE LIFESTYLE HOTEL BRAND FROM DAVID GRUTMAN OF GROOT HOSPITALITY AND PHARRELL WILLIAMS— OFFICIALLY OPENED ITS DOORS IN APRIL ON MIAMI BEACH’S WASHINGTON AVENUE AND 6TH STREET.
The 266-room property promises an escapist, transportive atmosphere through its reimagined Art Deco aesthetic, which unwinds over nearly 100,000 square feet of public space. Together, Grutman and Williams worked alongside the real estate developers Michael D. Fascitelli and Eric Birnbaum of Imperial Companies who assembled and ultimately developed the full square block between 6th and 7th Streets. The Goodtime Hotel’s architect Morris Adjmi, its designer Ken Fulk, and the landscape architect Raymond Jungles breathed life into its spaces and rooms. Ultimately, this team has created a unique marquee concept in Miami Beach’s hospitality scene: The Goodtime Hotel promotes an active, balanced lifestyle of equal parts happy pursuits and relaxed escapism, all within an everything at-your-fingertips tropical oasis. The result? The Goodtime is a place for both hedonistic revelry and laidback R&R. Its corrugated facade, airy atrium entryway, hand-painted hothouse murals and Deco plasterwork recall the opulence and nostalgia of a time gone by, but this building has been entirely designed for modern travelers’ tastes.
Its 266 guest rooms range from majority individual queen bed accommodations to a handful of suites. Many rooms hold direct views west to Biscayne Bay or east to the Atlantic Ocean, which guarantee Instagram-worthy sunrise or sunsets on a regular basis. Moreover, each of The Goodtime Hotel’s guest rooms feature custom bedding, bespoke drapes (including a blackout option, in the event you need a few more hours to recharge), leopard-print benches, Ortigia bath amenities, and a signature pink rotary dial phone. In the guest corridors, a carpet woven with mock wet footprints amplifies the playful charm of Miami Beach.
The Goodtime will also be home to vibrant F&B options, retail, and more, all of which have been curated to create experiences synonymous with the property’s namesake. The Goodtime Hotel holds additional key aspects, such as its 45,000 square feet of ground floor retail, its gym, featuring My Beast and Peloton equipment; and its library, a glossy peach-hued and natural oak-clad room meant for anything from coffee to cocktails to casual business meet-and-greets. The library is a sociable meeting ground within the hotel, where guests may seamlessly transition from work mode to weekend mode, if and when they so choose.