ICONIC W SOUTH BEACH

THE ICONIC HOTEL’S RENOVATION BOASTS 357 RE-DESIGNED GUEST SUITES, A NEW BEST-IN-CLASS SPA, AND A REFRESHED $100 MILLION ART COLLECTION.

W South Beach, the Internationally acclaimed 5-star resort, is pleased to announce the completion of a $30 million renovation that began in March, the hotel features 357 fully redesigned oceanfront guest suites, the introduction of a best-in-class spa, Away, and a refreshed museum-quality art collection. W South Beach opened its doors back in 2009, quickly changing the hospitality landscape in South Florida with the largest guest rooms in South Beach, each with balconies and expansive ocean views. Over the course of the decade, the hotel has established itself as a celebrity and influencer magnet, hosted countless events for global brands and has been a second home to discerning travelers from around the world. “Our vision when we first opened was to develop a world-class hotel that embraced the dynamic energy of Miami,” said David Edelstein, developer of the W South Beach. “Since then, Miami has evolved into a cosmopolitan center with a thriving culinary scene, world-renowned architecture and leading cultural institutions. Our renovation reflects that evolution and will set the tone for a new decade where W South Beach remains a leader in luxury hospitality and continues to be recognized as one of the great hotels of the world. Miami Beach-based Urban Robot Associates designed the new rooms as well as the hotel’s new 9,000-square-foot Away Spa.

“The hotel had a cosmopolitan aesthetic incorporating darker tones which worked well when it was introduced. However, throughout the years, Miami Beach has changed a lot. The new design is an expression of where Miami is headed, enriched with refined art and culture,” said Justine Velez, Partner at Urban Robot. “We preserved some of the original vibe and edge while introducing a beautiful fresh blend of natural light, warm wood tones and various shades of colors from the sea to the 400 spacious guest suites, triplex bungalows and spa,” she added.

The hotel is known for its museum quality modern art, unveiled a refreshed $100 million dollar art collection curated by Aby Rosen to go with the hotel’s new look, which includes 21 original Andy Warhol art pieces, three of which are collaborations between Andy Warhol and Jean-Michel Basquiat. Every W South Beach guest receives a dedicated W Insider during their stay. This personal concierge is available 24/7 to help curate a customized itinerary or fulfill any request a guest may have. For over a decade, W South Beach has drawn the world’s most sophisticated travelers and has been the social center of Miami’s major cultural events—including Art Basel, South Beach Wine & Food Festival and Miami Swim Week. W South Beach also designed new safety and cleaning features into its redesign for a safer guest experience. All public spaces will be equipped with UV light air purifying AC systems that zap even the smallest of viruses.