SoFlo Steps Up

We are in this together and together we will get through this! During the pandemic, businesses have been donating and helping the community in any way they can by either feeding families, preparing meals, or donating toys, masks, and more!


A Fish Called Avalon has partnered with Meals for Heroes Miami and provided approximately 100 dinners per week to first responders and the healthcare workers risking their lives working in emergency rooms, ICUs, and COVID-19 mobile testing centers. Founded by philanthropist and Miami Beach resident Will Osborne and his son, New York–based restaurateur Mac Osborne, Meals for Heroes Miami allowed donors to send personalized notes of gratitude to frontline workers, and the messages were included with the meals.


Every Tuesday and Thursday, lunches are prepared by 30 volunteers (mostly first responders) who pack and deliver meals to 1,000 elderly residents in need on Miami Beach that are provided by South Florida Seniors in Action. Thanks to Miami Beach Commissioner David Richardson, who spearheaded this program in partnership with South Florida Seniors in Action.


Hunger knows no age, so each Saturday, 700 cars filled with individuals or families line up to receive groceries. Miami Beach Commissioner David Richardson is leading this initiative with Feeding South Florida, providing food to those in need. A Fish Called Avalon also served up 35-50 lunches each week for the volunteers who generously donated their time and muscle to help others.


While pivoting their business model to adopt to the crisis, Press & Grind Café, an independently owned juicery and coffee bar, has helped support its South Florida neighbors during the fight against COVID-19. Since mid-March, employees at the neighborhood coffee shop and eatery— which has two locations in the Fort Lauderdale area—have worked tirelessly, raising nearly $10,000 to feed local healthcare professionals, firefighters, police stations, 911 call centers, and others on the front lines. Through donations on its GoFundMe page, Facebook, and in-store, Press & Grind Café has prepared, packaged, and delivered healthy meals to more than 1,500 first responders throughout the South Florida community.


Jazwares, a global leader in consumer products including toys and electronics, and The Zebersky Family Charitable Fund, donated toys and surgical masks at the Las Olas Chabad Jewish Center located in Fort Lauderdale, Florida. Volunteers handed out, via drive-thru, more than 10,000 surgical masks and 1,000 toys including the new “My Buddy Blippi” toy. Each vehicle received five masks and one toy per car. As part of their commitment to the community, Jazwares, based in Sunrise, has already donated more than 75,000 N95 and surgical masks to several hospitals and police departments throughout the country with the hope of helping to protect our healthcare professionals and first responders. They are hoping and encouraging other companies to follow suit. The Sunday toy/mask donation was sponsored by The Zebersky Family Charitable Fund which was founded by Jazwares owners Judd and Laura Zebersky.


T-Mobile has donated $20,000 to Boys & Girls Clubs of Miami-Dade to provide vital help to the club’s youth and their families due to the struggles they are facing in response to the COVID-19 crisis. The donation helped fund meals for the organization’s youth who are typically fed through school programs. Boys & Girls Clubs of Miami-Dade have used the donation to purchase $200 gift cards from Publix for 100 families. The organization selected families whom they felt need the assistance the most. On June 2nd, Boys & Girls Clubs of Miami-Dade staff surprised the families by hand-delivering the Publix gift cards to them at their homes— while practicing social distancing.


On June 12th, Toast Distillers, Inc. generously donated 20 gallons plus 500 8-oz. bottles of its EZ Hand Sanitizer® to Boys & Girls Clubs of Miami-Dade’s summer camp. Dieuveny “DJ” Jean Louis, founder and CEO of Toast Distillers, Inc., a Miami-based spirits conglomerate best-known for its ultra-premium vodka Toast™, and Alex Rodriguez-Roig, president of Boys & Girls Clubs of Miami-Dade, were on-site for the delivery of the EZ Hand Sanitizer. This donation comes through Toast Distillers, Inc., and its subsidiary Miami Distilling Company via the companies’ Toast First Response division, which has a mission to build a fund for natural disaster relief. Louis, who lived through the catastrophic 2010 Haiti earthquake, launched this corporate social responsibility arm of his companies to build funds to distribute food, diapers, and other necessary supplies with 18-wheelers in the event of a natural disaster.